The Houston Running Zone
The Houston Running Zone
Journey from runners to race directors with Jeremy and William Fermo
Previous episodes
Walker to YouTube ultra runner celebrity with Jeremy Fermo
Bringing big city experience to smaller cities with William Fermo 3 Bros Running Co
3 Bros Running YouTube channel
From runners to race directors
All the lead up to race day
Surprise expenses
Barrides and police expenses
Shirts and medals
How many runners do you need to break even
Bring big city race experiences to small towns
Shannon Race 5K and 10K
Big Pumpkin Race 5K and Kids K
Working on a Half Marathon
Economic impact of a race
Race consulting
American Trail Association Conference
Carbon plate shoes
Sustainability
Diversity in racing
Younger demographic
Facebook, Instagram, TikTok
Face behind the brand
Video vs static posts
Engaging the audience
Short form to attract, long form to tell the story
How Filipino are you