The Houston Running Zone

Journey from runners to race directors with Jeremy and William Fermo

January 06, 2023 Keith Schreiter Episode 53
The Houston Running Zone
Journey from runners to race directors with Jeremy and William Fermo
Show Notes

Previous episodes

Walker to YouTube ultra runner celebrity with Jeremy Fermo 

Bringing big city experience to smaller cities with William Fermo 3 Bros Running Co 


3 Bros Running YouTube channel 

Facebook page 

Instagram 

TikTok 


From runners to race directors

All the lead up to race day


Surprise expenses

Barrides and police expenses

Shirts and medals

How many runners do you need to break even


Bring big city race experiences to small towns


Shannon Race 5K and 10K

Big Pumpkin Race 5K and Kids K

Working on a Half Marathon 


Economic impact of a race

Salina Crossroads Marathon 


Race consulting

American Trail Association Conference 

Trail Racing Over Texas  


The Running Event 

Running USA 

Chicago Marathon 

New York City Marathon 

Carbon plate shoes

Sustainability

Diversity in racing

Younger demographic

Facebook, Instagram, TikTok

Face behind the brand

Video vs static posts

Engaging the audience

Short form to attract, long form to tell the story


Booze Dust 


How Filipino are you


LindenXTwo Coffee 


3 Bros shirts and hats for sale